"Foxy is with you!": A collection of emotional merchandise from Foxtrot is now available for purchase.

This autumn, the electronics and home appliances chain Foxtrot unveiled a new emotional series of branded products designed to support children's dreams and feelings that resonate with adults as well. After all, Foxy the fox is not just a brand ambassador; she is a friend who can accompany you and share the entire spectrum of emotions.

In the "plush assortment", an updated soft toy, various types of pillows, backpacks, keychains, and creative shoppers have been added – essentially everything that embodies the practical and emotional aspects of these products. Foxy has become even closer, and now that cheerful little red star, who smiles at banners and dances in videos, can go everywhere with you. Whether on a journey, at home, or when feeling a bit down, your favorite fox, along with various pillows and Foxy-themed accessories, are always by your side.

"Foxy merchandise can always be close – this is the core idea behind our communication and the essence we aimed to convey when creating the range of branded products. Today, more than ever, each of us, especially children, feels a pressing need for physical and emotional support. Through our merchandise, we want to share all human emotions, embrace and support," – noted Lesya Nikulina, Head of Trade Marketing.

For the launch of the line, well-known TikToker Ruhan Komen was invited, who created a creative duo with Foxy.

Today, Foxy merchandise includes:

• a collection featuring various types of products: mascots, pillows, keychains, laptop cases, etc.;

• the plush heroine Foxy – for play, sleep, and hugs;

• premium products at accessible prices;

• support for children affected by the military aggression of the Russian Federation against Ukraine: part of the sales proceeds from the charity campaign "Gift a Piece of Kindness" is donated to the "SOS Children's Towns" foundation for organizing art therapy sessions. Assistance has already reached over 200 children.

The line of exclusive products for Foxtrot is manufactured at factories in Ukraine by special order. It is worth noting that this is not mass production – each batch of products branded with Foxy is unique and limited.

Let us remind you that the animated 3D fox, Foxy, appeared in the digital space in 2019 and immediately captured the hearts of many children and adults. In response to numerous requests, the company implemented the idea of creating a plush counterpart, launching the first line of official Foxy merchandise in autumn 2021. Soft toys, keychains, and pillows became real hits, as each of them brings a piece of joy and the opportunity to have that same little red fox.

Note. The tech retailer Foxtrot is one of the largest omnichannel sellers of home appliances and electronics in Ukraine, celebrating its 30th anniversary in September 2024. Currently, the chain operates 122 stores (100% energy-independent) in 66 cities, alongside an online store and the Foxtrot.ua mobile app. In the first half of 2024, the retailer paid over 430 million UAH in taxes and provided direct assistance to the defenders of Ukraine amounting to 40 million UAH.