99.9% of exports: How Ukrainian technologies are breaking into the markets of the USA and Japan – insights from companies.

The company Howcow exports 99.9% of its product – a smart collar for livestock, and this is just one example of how Ukrainian technologies are successfully entering the international market.

This was discussed during the panel discussion titled “Ukrainian Technologies in the World. New Realities of Entering Global Markets for Ukrainian Tech Companies” at the Mind Export Summit 2025.

Vladimir Shevchuk, CEO of Howcow, shared that their company develops innovative technologies for farmers, including a smart collar for cattle and a CRM system to enhance livestock profitability.

He noted that 99.9% of their exports are directed towards international markets, and the scientific component of their development is based exclusively on Ukrainian institutions.

However, according to him, the first attempt to enter the American market was unsuccessful due to a lack of resources. He recounted that their team couldn't fulfill the first order, but this did not deter them from trying again: “We returned, acquired the necessary equipment, and continued our work,” said Shevchuk. He also shared five pathways for entering international markets, emphasizing the importance of partnerships and connections with relevant government authorities.

Zi Himon, marketing director at HUSPI, also shared the experience of his company, which specializes in outsourcing and is currently active in the financial and educational technology segments. According to Himon, 70% of their business is already reaching international markets, particularly in the USA and Germany.

He explained that the company specializes in clients from fintech and education, while also retaining part of its business in Ukraine to preserve the brain resource that is so crucial for innovation. “We don’t want to export our brains because we need them here,” noted Zi Himon.

Maxim Popov, CEO of 42flows.tech, also shared his company's experience, which operates in the fintech and retail sectors. Popov mentioned that their exports account for 70%, with the main markets being the USA, Europe, and the United Arab Emirates. He stated that 42flows.tech focuses on developing products for its clients, particularly in the financial and commercial sectors.